Sell Meaning,

Not Merchandise

Gamification turns mundane or difficult tasks into something fun and challenging; making us more likely to stick with it.
When we’re successful, we feel a sense of accomplishment and belonging, tapping into our basic human needs – a desire for meaning, identity, and social interaction.

Meaning is much more motivating than earning commoditized purchase points. And it’s why our customers are achieving 10x engagement over their historical performance.
Encourage your members to earn their place within your community and give them rewards that recognize their value and contributions.

75% of American consumers say they’re more likely to be loyal to brands that understand them on a personal level (Acquia)

TRADITIONAL LOYALTY

CUB3 GAMIFIED LOYALTY

Utility

Reward points for purchases

One size fits all

Limited retention

Siloed loyalty

Identity and meaning

Rewards for any interaction

Customize Rewards

10x engagement

Networked loyalty